Monday, 6 December 2010

The Beauty Rant: Fake Adverts

Welcome to my new feature on this blog - The Beauty Rant, where I will talk about any products I find to be terrible or any problems I have with anything to do with beauty!

I'd like to talk about fake advertisements, I don't mean spoofs or anything, but brands that advertise their products using fake items and making models look x1000 better by editing in post-production, It does not give a true picture of the product or how it will look when applied, and is very misleading. This could result in disappointment for many people that do buy and try the product, and of course you cannot and shouldn't return beauty products once used as it's very unhygienic.

A typical example of this is mascara. Mascara on television and posters seems to be advertised using fake eyelashes and enhancing in post-production. I see why companies do this - to entice the customer into thinking that their eyelashes will look exactly the same as the woman on TV, which of course is completely untrue as we know thanks to the minuscule, nearly impossible to read writing on the bottom of the screen.

I'd like to think that products are so good that editing or fake eyelashes would not be required, but evidently they're not.

This is just something that has annoyed me for a very long time now and I'd love to know your opinion about  this, especially if you disagree with me, I'd love to learn why.

Thank you for reading,

Nav x

1 comment:

  1. I agree! They should just show what the product does! No need to photoshop them!


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